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120 South Palafox Place, Suite 400 · Pensacola, FL
(850) 555-0146

Trial & counsel · Pensacola, Florida · Est. 1987

Measured counsel for
consequential matters.

For thirty-nine years, Whitmore Gray has represented the people and businesses of the Gulf Coast in the matters that shape their lives — in negotiation when possible, at trial when necessary.

Stone pediment and ionic columns of a classical courthouse against a stormy sky
Florida & federal courts Maritime & admiralty Two generations of partners Palafox Place, downtown

§ 01 · The Firm

A firm built the way
cases are won — carefully.

Whitmore Gray was founded in 1987 above a Palafox Place bookshop, on a conviction that has not changed: a small firm of serious lawyers, each carrying few enough matters to know every page of the file, will out-prepare a larger one. We still take fewer cases than we are offered, and we still try the ones that deserve a courtroom.

The Gulf is in our docket — shipyards and charter fleets, waterfront estates and family businesses, the storms that test every policy written here. When you retain the firm you are not handed to a department; you sit with the partner who will stand up for you.

  • 0Years on Palafox
  • 0Attorneys, by design
  • 0Practice areas
  • IIGenerations of partners
Bronze figure of Justice holding balanced scales
The work is the argument — everything else is furniture.

§ 02 · Practice

Five disciplines,
practiced deeply.

No. 01

Maritime & Admiralty

Collision, salvage, charter and crew-injury matters for the working waterfront — from Jones Act claims to vessel arrest and limitation actions.

Vessel casualty · Crew injury · Charter disputes
No. 02

Civil & Commercial Litigation

Contract, partnership and business-tort disputes, tried to judges, juries and arbitrators across Florida state and federal courts.

Contract · Business torts · Appeals
No. 03

Business & Corporate Counsel

Formation, governance, succession and sale for closely-held companies — the quiet work that keeps our clients out of the first two practice areas.

Formation · Succession · Transactions
No. 04

Estates, Trusts & Probate

Wills, trusts and estate administration for Gulf Coast families, including contested probate and fiduciary litigation when it cannot be avoided.

Planning · Administration · Contests
No. 05

Coastal Property & Insurance

First-party storm and casualty claims, coverage disputes and coastal real-estate matters — the recurring litigation of living where we live.

Storm claims · Coverage · Real estate
§

Not sure where your matter sits?

Most consequential problems cross at least two of these lines. Start with a confidential call; we will tell you plainly whether we are the right firm.

Request a consultation →

§ 03 · Matters illustrative matters — demo content

A ledger of
representative work.

  • 2025 Charter fleet limitation action Defense of a six-vessel charter operator following a Santa Rosa Sound casualty. Maritime Limitation granted
  • 2025 Hurricane coverage dispute First-party claim for a Palafox hospitality group after a denied wind-loss claim. Property $2.4M recovery
  • 2024 Partnership dissolution at trial Three-week bench trial over control of a family shipbuilding supplier. Litigation Judgment for client
  • 2024 Sale of a third-generation marine services company Counsel to sellers through diligence, escrow and a two-year earn-out. Business Closed · confidential
  • 2023 Crew-injury claim, offshore supply vessel Jones Act claim for a deckhand injured in a heavy-weather transfer. Maritime Confidential settlement
  • 2023 Contested probate of a waterfront estate Will contest between siblings over a Gulf Breeze homestead and trust. Estates Resolved at mediation
  • 2022 Defense of a construction-defect suit Claims against a regional builder across four coastal condominium projects. Litigation Defense verdict
  • 2022 Succession plan for a family restaurant group Governance and buy-sell architecture across eleven entities and two generations. Business Plan executed

Outcomes shown are invented for this demonstration. Past results never guarantee a future outcome — any lawyer who implies otherwise is selling something.

§ 04 · Attorneys

Six lawyers.
No hand-offs.

Portrait of Eleanor V. Whitmore

Eleanor V. Whitmore

Managing Partner · Trial Practice

Second-generation partner; has tried maritime, probate and commercial cases for twenty-six years. Keeps her father's docket book on her desk.

Admitted 2000 · Florida
Portrait of Daniel R. Gray

Daniel R. Gray

Partner · Business & Coastal Property

Counsel to closely-held companies and their owners; leads the firm's coverage and first-party storm practice after every named storm since Ivan.

Admitted 2004 · Florida
Portrait of Amelia Ríos

Amelia Ríos

Senior Associate · Litigation

Briefs the firm's appeals and second-chairs its trials; before law school, ran deck crews on her family's charter boats out of Pensacola Bay.

Admitted 2018 · Florida

Three of six attorneys shown — fictional people for a portfolio demonstration.

§ 05 · Heritage

Thirty-nine years,
one address.

  1. 1987

    Founded above a bookshop. Arthur Whitmore opens a two-room office on Palafox with one associate and a borrowed typewriter.

  2. 1996

    The maritime docket arrives. A shipyard casualty case sets the firm's admiralty practice — still its deepest bench.

  3. 2008

    Eleanor Whitmore makes partner. The firm's second generation takes over the trial calendar.

  4. 2015

    Suite 400. The firm moves two floors up in the same building — the only move it has ever made.

  5. 2026

    Six attorneys, by design. Small on purpose; every matter still carries a partner's name.

Antique leather-bound volumes on dark wooden shelves
The firm's first reporter volumes, kept in Suite 400.

“We would rather tell you a hard truth
than an easy story.

— The firm's first principle, unchanged since 1987

§ 06 · Engagement

How an engagement
begins.

  1. I

    A confidential call

    Thirty minutes with a partner — not an intake form. We listen first, and nothing you tell us leaves the room.

  2. II

    Conflicts, scope & candor

    We run conflicts, size the matter honestly, and tell you if another firm — or no lawyer at all — serves you better.

  3. III

    An engagement letter in plain English

    Scope, staffing and fees on two pages. You will always know who is working and what it costs before it happens.

Two people shaking hands across a conference table
Retained — the only step that requires a signature.

§ 07 · Contact

Start with a
confidential call.

Fountain pen nib resting on a handwritten page
  • 120 South Palafox Place, Suite 400
    Pensacola, FL 32502
  • (850) 555-0146
    Monday – Friday, 8:30a – 5:30p
  • inquiries@whitmoregray.com
    Replies within one business day

Submitting this form does not create an attorney–client relationship, and no fee is charged for the first call.

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